Krispy Kreme Cambodia deal

Krispy Kreme has signed a development agreement with a master franchisor in Cambodia.

The Express Food Group (EFG) will open 10 Krispy Kreme Cambodia shops over the next five years.

“This agreement will further strengthen Krispy Kreme’s brand position throughout Asia and will enable us to bring our mission of touching and enhancing lives through the joy that is Krispy Kreme to the people of Cambodia,” said Dan Beem, Krispy Kreme’s senior VP and president – international.

“One of the keys to the success of Krispy Kreme in any country is working with top-quality franchisees, and EFG is an experienced company dedicated to delivering an exceptional customer experience.”

A member of Bangkok-based RMA Group, EFG was founded in 2004 and currently employs more than 1200 Cambodians at its 42 restaurants from a variety of QSR and casual restaurants, including Swensen’s, Costa Coffee, The Pizza Company and Dairy Queen. The company also operates 15 food and beverage outlets in Phnom Penh and Siem Reap international airports.

“We are very proud and excited to introduce Krispy Kreme to the Cambodian market,” said Jean-Boris Roux, regional director of RMA Group’s food division.

“EFG has always been determined to bring strong leading brands to this country, and we are confident that Cambodians will quickly embrace Krispy Kreme’s signature sweet treats and the entire Krispy Kreme experience.”

North Carolina-based Krispy Kreme now boasts more than 1000 retail shops in 24 countries.