Kraft US launches plant-based Mac & Cheese
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Kraft US has launched its first plant-based Mac & Cheese, strengthening its plant-based portfolio in the market.
The range features Original and White Cheddar flavors and is available now nationwide through early next year.
Kraft NotMac&Cheese is an example of the brand’s plan to expand its portfolio of plant-based solutions across a broad range of categories.
“The Kraft Heinz Not Company creates plant-based versions of fan-favorite foods that taste like the real thing, yet don’t require people to change their eating habits drastically,” said Lucho Lopez-May, CEO of Kraft Heinz Not Company.
“NotCo brings its revolutionary AI technology that has a proven track record in creating mouthwatering plant-based foods to Kraft – the beloved mac & cheese brand that sells over a million boxes daily.”
In addition, the introduction expands on The Kraft Heinz Not Company’s existing plant-based options, which include Kraft NotCheese Slices and NotMayo. The Kraft Heinz Company plans to expand into five additional categories and begin worldwide operations next year.
Questions & Answers
Q.What flavours are available for Kraft's new plant-based Mac & Cheese?
What flavours are available for Kraft's new plant-based Mac & Cheese?
The new plant-based Mac & Cheese range is offered in Original and White Cheddar flavours. These are available nationwide across the US market for the duration of this year and into early next year.
Q.How long will the new plant-based Mac & Cheese be available in the US?
How long will the new plant-based Mac & Cheese be available in the US?
Kraft's plant-based Mac & Cheese is available now nationwide and will continue to be sold through early next year. This is an expansion of the brand's plant-based offerings in the market.
Q.What other plant-based products does The Kraft Heinz Not Company currently offer?
What other plant-based products does The Kraft Heinz Not Company currently offer?
The Kraft Heinz Not Company already offers plant-based options such as Kraft NotCheese Slices and NotMayo. The new Mac & Cheese further expands this existing line of products developed using AI technology.
Q.What are Kraft Heinz's future plans for plant-based product expansion?
What are Kraft Heinz's future plans for plant-based product expansion?
The Kraft Heinz Company intends to expand into five additional product categories and plans to begin worldwide operations next year. This is part of a broader strategy to offer plant-based solutions across various categories.
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