Kraft US launches plant-based Mac & Cheese

Kraft US has launched its first plant-based Mac & Cheese, strengthening its plant-based portfolio in the market.

The range features Original and White Cheddar flavors and is available now nationwide through early next year.

Kraft NotMac&Cheese is an example of the brand’s plan to expand its portfolio of plant-based solutions across a broad range of categories.

“The Kraft Heinz Not Company creates plant-based versions of fan-favorite foods that taste like the real thing, yet don’t require people to change their eating habits drastically,” said Lucho Lopez-May, CEO of Kraft Heinz Not Company.

“NotCo brings its revolutionary AI technology that has a proven track record in creating mouthwatering plant-based foods to Kraft – the beloved mac & cheese brand that sells over a million boxes daily.”

In addition, the introduction expands on The Kraft Heinz Not Company’s existing plant-based options, which include Kraft NotCheese Slices and NotMayo. The Kraft Heinz Company plans to expand into five additional categories and begin worldwide operations next year.