Kraft launches vegan Mac & Cheese
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After researching plant-based alternatives for its Philadelphia cream cheese, international food conglomerate Kraft has released a vegan version of its classic Mac & Cheese box. Gluten-free and vegan-certified, the new product is available via Woolworths supermarket in Australia – though it is currently sold out.
Excitement grew on social media as it flooded with images and posts about a vegan version of Kraft’s iconic Mac & Cheese boxes, but little information has been forthcoming regarding the launch. Now known as Kraft Heinz, the multinational has been slow to move in the plant-based market, but did launch vegan mayo and salad dressing options last year
The new Mac & Cheese Vegan is perfect for quick dinners and is free from artificial colours and flavours. Made with rice flour pasta and a dairy-free sauce, the cooking instructions also suggest using a plant-based milk in place of cow’s milk.
Kraft has yet to release information about whether the product will be made available in other markets.
Questions & Answers
Q.Which specific retailer is stocking the new vegan Mac & Cheese product?
Which specific retailer is stocking the new vegan Mac & Cheese product?
The vegan Mac & Cheese is available through Woolworths supermarket in Australia. The article does not mention any other retailers or regions for its distribution.
Q.What are the main ingredients used in the vegan Mac & Cheese to make it plant-based?
What are the main ingredients used in the vegan Mac & Cheese to make it plant-based?
The vegan Mac & Cheese is made with rice flour pasta and a dairy-free sauce. The cooking instructions also suggest using plant-based milk instead of cow's milk.
Q.Has Kraft Heinz introduced any other plant-based products recently?
Has Kraft Heinz introduced any other plant-based products recently?
Yes, Kraft Heinz launched vegan mayonnaise and salad dressing options last year. This indicates their gradual entry into the plant-based market.
Q.Is Kraft planning to make this vegan Mac & Cheese available outside of Australia?
Is Kraft planning to make this vegan Mac & Cheese available outside of Australia?
Kraft has not yet released any information regarding the product's availability in other markets. Currently, it is only mentioned as being sold in Australia.