Kraft Heinz launches frozen vegetarian snacks
In this article (5)
Kraft Heinz in collaboration with Oprah Winfrey unveiled a series of new O, That’s Good! Frozen Skillet meals. This launch is the fourth category from Mealtime Stories, LLC, the joint venture between Kraft Heinz and Oprah Winfrey, which includes refrigerated soups, sides, and frozen pizza.
The O, That’s Good! brand was inspired by Oprah’s love for nutritious food. The newcomers are said to be comfort foods with a twist of veggies, ready in just 10 minutes. For example, the Chicken Alfredo meal swaps cream in the sauce with pureed cauliflower to bring the fat content down with 35%.
“Comfort food gets a bad rap, but not anymore. With the new skillets, there’s a twist of veggies in the sauce, but you’d never know the difference,” said Winfrey.
O, That’s Good! Frozen Skillet Meals (suggested retail price: USD6.99) are available nationwide in six varieties: Chicken Alfredo, Chicken Margherita, Southwest Style Chicken & Penne, Italian Sausage & Rigatoni, Garlic Chicken and Potatoes, and vegetarian-friendly Three Cheese Tortellini. All are made with high-quality ingredients, including antibiotic-free chicken and natural sausage, and have no artificial flavors, preservatives or dyes.
Kraft Heinz will support O, That’s Good! Frozen Skillet Meals with a robust 360-degree marketing campaign, including a new national TV ad featuring Winfrey.
Along with skillets, O, That’s Good! is extending its pizza line to include three new frozen thin-crust pizza options (USD6.99) with a twist of cauliflower in the crust: BBQ
Questions & Answers
Q.Which product lines are already part of the O, That's Good! Brand before this new launch?
Which product lines are already part of the O, That's Good! Brand before this new launch?
Prior to the introduction of the frozen skillet meals, the O, That's Good! Brand already included refrigerated soups, sides, and frozen pizza as part of the offerings from Mealtime Stories, LLC. This launch expands the range of available products.
Q.What is the specific nutritional improvement mentioned for the Chicken Alfredo skillet meal?
What is the specific nutritional improvement mentioned for the Chicken Alfredo skillet meal?
The Chicken Alfredo meal reduces its fat content by 35%. This is achieved by swapping cream in the sauce with pureed cauliflower, aiming to make it a healthier comfort food option for consumers.
Q.Are all the new O, That's Good! Frozen Skillet Meals suitable for vegetarians?
Are all the new O, That's Good! Frozen Skillet Meals suitable for vegetarians?
No, not all new frozen skillet meals are vegetarian. Only one of the six varieties, the Three Cheese Tortellini, is described as vegetarian-friendly, while the others contain chicken or sausage.
Q.What new varieties are being added to the existing O, That's Good! Pizza line?
What new varieties are being added to the existing O, That's Good! Pizza line?
The O, That's Good! Pizza line is expanding with three new frozen thin-crust options. These new pizzas feature a twist of cauliflower in their crust for added nutritional value.
Reader pulse
Will these new frozen meals succeed?
20,244 votes so far