Korea’s Goobne Chicken enters Malaysian market
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South Korean fast-food chain Goobne Chicken has expanded into Malaysia, opening its first outlet in My Town Shopping Center.
The brand plans to test the market under a franchise agreement with a local partner and has chosen its first location at one of the city’s largest shopping malls, housing more than 400 retail and dining options.
Located on the fourth floor, the 115sqm store can seat 64.
“Our employees in overseas management, product development and marketing departments have performed a thorough market study for the Malaysian entry,” said a Goobne Chicken spokesperson.
“We plan to win over Malaysian consumers with our locally-tailored menu and marketing campaign.”
Goobne operates 12 outlets overseas, including in Hong Kong, Macao, Japan and Indonesia.
The company says it will open its first Vietnam restaurant in Ho Chi Minh City in November.
Questions & Answers
Q.What is the next international expansion planned by Goobne Chicken?
What is the next international expansion planned by Goobne Chicken?
Goobne Chicken plans to open its first restaurant in Vietnam in November. This will be located in Ho Chi Minh City, adding to their existing overseas presence.
Q.Where is Goobne Chicken’s first Malaysian outlet located?
Where is Goobne Chicken’s first Malaysian outlet located?
The first Malaysian outlet for Goobne Chicken is in My Town Shopping Center. It is situated on the fourth floor of one of the city’s largest shopping malls.
Q.Which other international markets does Goobne Chicken currently operate in?
Which other international markets does Goobne Chicken currently operate in?
Goobne Chicken currently operates 12 outlets overseas. These include locations in Hong Kong, Macao, Japan, and Indonesia, alongside their new Malaysian venture.
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