Skip to content
Telecom

Korean telcos developing unmanned stores

By Sarah ChenKorea
1 min read
telecom spectrum
telecom spectrum
In this article (5)

Major South Korean telcos are looking to launch unstaffed outlets as they try to provide business services without face-to-face contact amid the novel coronavirus pandemic.

According to the sources, SK Telecom Co, the nation’s top mobile carrier, is planning to offer unmanned services at a store in Seoul in October.

Instead of opening a new store without clerks, the company is likely to implement the system at existing stores and operate it during certain time periods, such as late at night, the sources said.

At the unmanned store, customers will be able to select pay plans and a device through kiosk machines and use their mobile service. When entering the store, customers will need biometric certification.

For those who struggle to use the store on their own, the company plans to provide a video chat with sales clerks, according to sources.

“We are reviewing our plans to set up a new type of retail channel that can meet the social needs in the era of non-face-to-face life,” a SK Telecom official said.

Other mobile carriers said they are also planning to expand unmanned services using their technologies.

LG Uplus said it will provide more kiosk machines to its stores in the second half so that customers can handle mobile services, such as changing monthly pay plans, on their own.

KT Corp said it is currently running kiosks at stores in major cities. It plans to expand stores with “contactless zones,” where customers can experience their services without sales clerks’ help.

Questions & Answers

Q.

Why are South Korean telcos developing unstaffed stores?

A.

They are seeking to provide business services without face-to-face contact, responding to conditions brought about by the novel coronavirus pandemic. This aims to meet evolving social needs in an era of non-face-to-face interactions.

Q.

What type of identification will customers need to enter an unstaffed SK Telecom store?

A.

Customers will be required to use biometric certification to gain entry to the unstaffed store. This is a security measure for accessing the unmanned retail environment.

Q.

How will SK Telecom assist customers who find it difficult to use the unmanned store independently?

A.

For those who struggle with the unstaffed system, SK Telecom plans to offer support through video chat. This will connect customers with sales clerks for assistance.

Q.

When does SK Telecom intend to launch its unmanned services in Seoul?

A.

SK Telecom is planning to offer unmanned services at a store in Seoul in October. The company is likely to implement this system within existing stores.

Reader pulse

Unmanned telco stores: smart move?

20,474 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready