Korean partner for Perry Ellis
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Perry Ellis has signed a licence agreement with Doctorstick Korea Co to design, manufacture, market and distribute men’s and women’s contemporary sport and casual shoes under the Perry Ellis brand.
Currently the US brand has 37 product categories, spans more than 50 countries and generates almost $1 billion in global retail sales annually.
“We are confident this joint effort will provide us with a platform consistent with our strategic initiative to expand the Perry Ellis brand globally,” says Perry Ellis International executive chairman George Feldenkreis.
Doctorstick Korea plans to launch the footwear program through eCommerce platforms and television shopping channels in Korea in spring next year, and target an introductory full collection by the middle of the year.
Established in 2007, the company also licenses the Flying London and Mono Cross brands in Korea.
Questions & Answers
Q.What is the new agreement between Perry Ellis and Doctorstick Korea Co for?
What is the new agreement between Perry Ellis and Doctorstick Korea Co for?
Doctorstick Korea Co will design, manufacture, market, and distribute men’s and women’s contemporary sport and casual shoes under the Perry Ellis brand. This is a licence agreement for footwear.
Q.How will the new footwear products be introduced in Korea?
How will the new footwear products be introduced in Korea?
Doctorstick Korea plans to launch the footwear range through eCommerce platforms and television shopping channels. An introductory full collection is targeted for the middle of next year.
Q.What is Perry Ellis's current global sales figure and product reach?
What is Perry Ellis's current global sales figure and product reach?
The US brand currently generates almost $1 billion in global retail sales annually. It spans more than 50 countries and has 37 product categories.
Q.What other brands does Doctorstick Korea Co currently license?
What other brands does Doctorstick Korea Co currently license?
Doctorstick Korea Co, established in 2007, also licenses the Flying London and Mono Cross brands within Korea. These are in addition to the new Perry Ellis agreement.