Fashion
Perry Ellis has signed a licence agreement with Doctorstick Korea Co to design, manufacture, market and distribute men’s and women’s contemporary sport and casual shoes under the Perry Ellis brand.
Currently the US brand has 37 product categories, spans more than 50 countries and generates almost $1 billion in global retail sales annually.
“We are confident this joint effort will provide us with a platform consistent with our strategic initiative to expand the Perry Ellis brand globally,” says Perry Ellis International executive chairman George Feldenkreis.
Doctorstick Korea plans to launch the footwear program through eCommerce platforms and television shopping channels in Korea in spring next year, and target an introductory full collection by the middle of the year.
Established in 2007, the company also licenses the Flying London and Mono Cross brands in Korea.
