Korea to launch virtual reality shopping mall

A virtual reality shopping mall is set to be launched in Korea, backed by the government.

The Ministry of Trade, Industry & Energy says it will be rolling out the mall during this year’s Korea Sale Festa – Korean Black Friday – in October.

The ministry hopes that consumers will be able to use to shop and place orders and have the goods delivered to their doorstep.

This video gives an idea of what shoppers can expect when the design is complete.

According to the ministry, although the global retail industry recognises VR or AR shopping as the industry’s future, key players such as eBay and Alibaba are still in the testing phase.

The ministry is inviting retailers to join its initiative starting this week to establish virtual outlets on the upcoming platform. The deadline for applications is April 10.

“We’re hoping for our project to provide new business opportunities and create a whole new market,” a ministry official said.