Korea Ginseng Corp Opens ‘LOUNGE 1899’ to Tap into health and beauty market
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Korea Ginseng Corp (KGC) is expanding into the health and beauty market with experimental stores.
Called “Lounge 1899” as a way to emphasise 119 years of history of its ginseng, the stores target consumers in their 20s and 30s and foreign tourists. They allow consumers to try out premium red ginseng-based products from KGC’s “Cheong Kwan Jang” and “Donginbi” lines.
Customers can have personalised counselling from experts about products suited to their skin conditions, and experience oil-hand massage and red ginseng-hand spa, and a tea service.
KGC currently runs six “Lounge 1899” stores across Korea with the first one opening in Seoul’s Gangnam district on January 26.
The company plans to open 60 more stores by the end of this year.
Questions & Answers
Q.What is the primary purpose of the new 'LOUNGE 1899' stores?
What is the primary purpose of the new 'LOUNGE 1899' stores?
The stores are designed to allow consumers to try out premium red ginseng-based health and beauty products from KGC's Cheong Kwan Jang and Donginbi lines. They also offer personalised counselling and experiential services.
Q.Which specific consumer groups are these new stores targeting?
Which specific consumer groups are these new stores targeting?
The 'LOUNGE 1899' stores are specifically targeting consumers in their 20s and 30s. Foreign tourists are also a key demographic the company aims to attract with these experimental outlets.
Q.What services can customers expect to find at a 'LOUNGE 1899' store?
What services can customers expect to find at a 'LOUNGE 1899' store?
Customers can receive personalised product counselling from experts and experience services like oil-hand massage, red ginseng-hand spa, and a tea service. They can also sample red ginseng-based health and beauty products.
Q.How many 'LOUNGE 1899' stores does KGC plan to open by the end of this year?
How many 'LOUNGE 1899' stores does KGC plan to open by the end of this year?
KGC currently operates six 'LOUNGE 1899' stores. The company has ambitious plans to significantly expand this number, aiming to open an additional 60 stores by the close of this year.
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