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E-Tailing

Korea e-commerce hits high of 10.62 trillion won in November

By Wei ZhangKorea
1 min read
ecommerce
ecommerce
In this article (4)

The total value of online shopping in Korea reached a record high in November, government data showed Wednesday, in the latest sign that a growing number of Koreans are using computers or mobile devices to buy things ranging from clothes to electronic goods. Total online transactions reached 10.62 trillion won ($9.5 billion) in November, up 22.1 percent from a year earlier, according to the data compiled by Statistics Korea.

The reading marked the highest amount since January 2001 when the statistics office started collecting data on online shopping.

Sales of electronic goods and computers rose 22.7 percent on year to 1.68 trillion won, and demand for clothes jumped 10.4 percent to 1.45 trillion won in November, while online sales of food and beverages surged 32.3 percent to 911.4 billion won.

Purchases made through smartphones, tablets and other mobile gadgets soared 28 percent on year to a record 6.59 trillion won, accounting for 62.1 percent of all online sales in November.

Korea is one of the most wired countries in the world, with one of the highest smartphone penetration rates.

The number of smartphones in Korea came to 50.5 million as of October, compared with 48.3 million a year earlier, according to separate government data.

Questions & Answers

Q.

What was the total value of online shopping in Korea during November?

A.

The total value of online transactions reached 10.62 trillion won. This figure represents an increase of 22.1 percent compared to the same period last year.

Q.

Which product categories saw significant growth in online sales during November?

A.

Sales of electronic goods and computers increased by 22.7 percent to 1.68 trillion won. Online sales of food and beverages also surged by 32.3 percent, reaching 911.4 billion won.

Q.

How much of the total online sales in November were made using mobile devices?

A.

Purchases made through smartphones, tablets, and other mobile gadgets accounted for 6.59 trillion won. This figure represents 62.1 percent of all online sales for the month.

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