Koh Disrupts $2.3b Laundry Industry With Groundbreaking Sensitive Skin Product Range

Australian cleaning company, Koh, is making a strategic entrance into the nation’s $2.3 billion laundry industry by introducing a trilogy of products that leverage advanced enzyme technology and are tailored for sensitive skin.

The New Laundry Range

Koh is set to release three new products: Sensitive Laundry Detergent Sheets, Sensitive Laundry Liquid, and Sensitive Stain Remover. These offerings are designed to streamline laundry tasks by providing less but more potent alternatives as substitutes for several traditional items.

The revamped Sensitive Laundry Liquid incorporates Lipex Evity, a specialty lipase enzyme created to dissolve stubborn greasy stains like body oils, sunscreen, and cooking fats. These stains often present a tough hurdle for many eco-friendly or sensitive skin products.

The Sensitive Stain Remover features a unique combination of five enzymes: protease, amylase, cellulase, mannanase, and lipase. This blend is engineered to address a wide spectrum of household stains, sidestepping the use of bleach, synthetic scents, or optical brighteners.

Revolutionizing the Cleaning Industry

“The residential cleaning sector is undergoing rapid changes,” said Charli Walters, Koh’s CEO. She further added, “Customers are increasingly scrutinizing the ingredients and efficacy of the products they use, and we view this as an excellent opportunity to redefine what effective, sustainable cleaning should look like.”

Koh’s venture into the laundry segment places it in direct competition with established mass-market brands as well as those with an eco-focused ethos.