Kogan gets into energy retail market
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Online marketplace Kogan.com has announced it is entering into the energy retail market before the end of this year.
The move is part of the retailer’s multi-year agreement with Powershop Australia, a part of the Meridian Energy group, to offer competitive power and gas services to Australian households under the brand Kogan Energy.
David Shafer, Kogan executive director, said the partnership with Powershop will help reduce the cost of power and gas for many Australians and offer customers a seamless digital experience.
“This partnership will enable Kogan.com to offer Aussies low cost power and gas, and a first-class customer experience using technology that will enable customers to easily track their energy usage at any time,” Shafer said.
“Meridian Energy Group provides world class generation from some of Australia’s leading wind farms and hydro power stations, and Powershop Australia was ranked Australia’s Greenest Power Company from 2014-2018 by Greenpeace.”
Kogan has already branched out from its core retail operations into mobile communications, home internet, insurance, super and travel.
Questions & Answers
Q.Which company is Kogan partnering with to offer these new energy services?
Which company is Kogan partnering with to offer these new energy services?
Kogan is partnering with Powershop Australia to enter the energy retail market. Powershop Australia is a division of the Meridian Energy group and will help Kogan offer competitive power and gas services to Australian households.
Q.What benefits does Kogan expect to offer customers through this new venture?
What benefits does Kogan expect to offer customers through this new venture?
Kogan aims to provide Australians with low-cost power and gas, alongside a first-class digital customer experience. The technology will allow customers to easily track their energy usage at any time, according to David Shafer.
Q.Has Kogan diversified its business into other sectors previously?
Has Kogan diversified its business into other sectors previously?
Yes, Kogan has expanded beyond its main retail operations before. The company has already ventured into mobile communications, home internet services, various insurance products, superannuation, and travel services.
Q.What is the environmental background of Kogan's energy partner, Powershop Australia?
What is the environmental background of Kogan's energy partner, Powershop Australia?
Powershop Australia sources its generation from leading wind farms and hydropower stations. It was also recognised as Australia's Greenest Power Company by Greenpeace for multiple years between 2014 and 2018.
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