Kogan gets into energy retail market

Online marketplace Kogan.com has announced it is entering into the energy retail market before the end of this year.

The move is part of the retailer’s multi-year agreement with Powershop Australia, a part of the Meridian Energy group, to offer competitive power and gas services to Australian households under the brand Kogan Energy.

David Shafer, Kogan executive director, said the partnership with Powershop will help reduce the cost of power and gas for many Australians and offer customers a seamless digital experience.

“This partnership will enable Kogan.com to offer Aussies low cost power and gas, and a first-class customer experience using technology that will enable customers to easily track their energy usage at any time,” Shafer said.

“Meridian Energy Group provides world class generation from some of Australia’s leading wind farms and hydro power stations, and Powershop Australia was ranked Australia’s Greenest Power Company from 2014-2018 by Greenpeace.”

Kogan has already branched out from its core retail operations into mobile communications, home internet, insurance, super and travel.