Koda is off to a flying start

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Expansion in China of its in-house brand Commune has kickstarted the latest fiscal year for Singapore furniture group Koda.
With seven more Commune stores on the mainland, coupled with rising exports, Koda’s first-quarter net profit jumped 64 per cent to US$1.4 million while revenue rose 4.5 per cent to $12.3 million.
This, coupled with lower production costs, improved economies of scale and more efficient supply chain, lifted the group’s gross profit margin by 6.1 points to 34.5 per cent.
At the end of the quarter on September 30, Commune had 50 outlets across Singapore, China, Malaysia and Australia, and says it is on track to setting up 100 outlets in China by 2020. Over the next 12 months, Commune will be rolled out in fresh markets within Asia.
In China, Commune is seen as being different, even avant-garde, says Commune CEO Joshua Koh. “Commune’s growing appeal among younger home-owners gives us confidence to roll out more stores in China and elsewhere in Asia.”
Founded in Singapore in 1972, Koda is an original design manufacturer that has production and sourcing bases in China and Vietnam, plus a specialist manufacturing plant in Malaysia. Established in 2011, Commune Lifestyle is a wholly owned subsidiary managed by the third generation of the founding Koh family.
Questions & Answers
Q.What contributed to the significant increase in Koda’s first-quarter net profit?
What contributed to the significant increase in Koda’s first-quarter net profit?
Koda's first-quarter net profit rose due to the expansion of its Commune brand in China, increased exports, lower production costs, and improved economies of scale. A more efficient supply chain also played a role.
Q.How many Commune stores are currently operating and what are the future expansion plans?
How many Commune stores are currently operating and what are the future expansion plans?
At the end of the quarter, Commune had 50 outlets across four countries. The company aims to establish 100 outlets in China by 2020 and plans to roll out the brand in new Asian markets over the next year.
Q.What is Commune’s brand positioning, particularly in the Chinese market?
What is Commune’s brand positioning, particularly in the Chinese market?
In China, Commune is perceived as distinct and avant-garde, appealing especially to younger home-owners. This strong appeal gives the company confidence to expand further in China and other parts of Asia.
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