Kjus ski wear to open Beijing flagship store
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Swiss-based ski wear brand Kjus is to open its flagship store in Beijing next month.
The flagship store is part of the company’s strategy to expand in Chinese market after progressively entering 33 countries already.
Designed by 5 Star Plus Retail Design, the flagship store’s concept features the “future-oriented vision of the brand”.
A Kjus product display, designed with LED touch screen and backplane patterns, is installed on the facade of the store.
The Kjus China store’s design is the transition from Switzerland original design to futuristic. In order to deliver a futuristic and high-tech vibe, designers choose metal and stone as main materials and make sure there is sufficient clear space for the store.
Meanwhile, the store draws a connection to the original Switzerland design by using wood on a smaller-scale such as high-rack equipment and wooden table.
Lighting effects and technological advancements are used to highlight the product features, key products, and collections. A self-illuminated frame structure with a light-transmissive acrylic sheet inside is installed to illustrate the technology of the product. Two main colors of the store are grey and orange.
Kjus store also features and exclusive VIP lounge and fitting room serving beverage so customers can have a more pleasant shopping experience.
Questions & Answers
Q.What is the primary objective of Kjus in opening this new flagship store?
What is the primary objective of Kjus in opening this new flagship store?
The new Beijing flagship store is a key part of Kjus's broader strategy to expand its presence within the Chinese market. This follows their previous expansion into 33 other countries worldwide.
Q.Which materials and design elements are used to create the store's futuristic atmosphere?
Which materials and design elements are used to create the store's futuristic atmosphere?
Designers chose metal and stone as the main materials to achieve a futuristic and high-tech vibe. The store also features sufficient clear space and LED touch screen product displays on the facade.
Q.How does the new store's design maintain a connection to Kjus's Swiss origins?
How does the new store's design maintain a connection to Kjus's Swiss origins?
While adopting a futuristic aesthetic, the store incorporates wood on a smaller scale, such as for high-rack equipment and wooden tables. This design choice creates a link to the brand's original Swiss design.
Q.What special amenities are available for customers at the new Kjus flagship store?
What special amenities are available for customers at the new Kjus flagship store?
The Kjus store provides an exclusive VIP lounge and a fitting room where beverages are served. These features are intended to enhance the overall shopping experience for customers.
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