Kitsune touches down in Hong Kong

French fashion label Maison Kitsune has opened its first permanent store in Hong Kong.

Kitsuné is a French electronic music record label and fashion label created in 2002 by Gildas Loaëc, Masaya Kuroki and the London-based company Åbäke. Kitsune is the Japanese word for “fox” and the brand uses references to foxes in its marketing material.

“Following the success of our Maison Kitsuné Gallery, the brand’s first ever pop-up shop in Hong Kong inaugurated last March 2015, we’re now settling down in the city for good with the opening of our very own Hong Kong pied-à-terre,” the company announced on its blog.

Located in Causeway Bay, the 80 sqm store reveals a ‘post-modern chic space fusing the brand’s Parisian heritage with some subtle touches of traditional Asian decors’.

Co-founders and creative directors Gildas Loaëc and Masaya Kuroki have created a unique retail experience that aligns fashion, music and design, featuring industrial-style floor, black and white tiles, oak shelf with white painted wood bracket, white walls and Asian antique furniture bargain-hunted in Hong Kong.