Kitsune touches down in Hong Kong
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French fashion label Maison Kitsune has opened its first permanent store in Hong Kong.
Kitsuné is a French electronic music record label and fashion label created in 2002 by Gildas Loaëc, Masaya Kuroki and the London-based company Åbäke. Kitsune is the Japanese word for “fox” and the brand uses references to foxes in its marketing material.
“Following the success of our Maison Kitsuné Gallery, the brand’s first ever pop-up shop in Hong Kong inaugurated last March 2015, we’re now settling down in the city for good with the opening of our very own Hong Kong pied-à-terre,” the company announced on its blog.
Located in Causeway Bay, the 80 sqm store reveals a ‘post-modern chic space fusing the brand’s Parisian heritage with some subtle touches of traditional Asian decors’.
Co-founders and creative directors Gildas Loaëc and Masaya Kuroki have created a unique retail experience that aligns fashion, music and design, featuring industrial-style floor, black and white tiles, oak shelf with white painted wood bracket, white walls and Asian antique furniture bargain-hunted in Hong Kong.
Questions & Answers
Q.What led Maison Kitsune to decide on opening a permanent store in Hong Kong?
What led Maison Kitsune to decide on opening a permanent store in Hong Kong?
The company decided to establish a permanent presence in Hong Kong following the success of its first ever pop-up shop, the Maison Kitsuné Gallery, which opened in March 2015. This initial venture proved effective for the brand.
Q.Who founded the Kitsune brand and in what year was it established?
Who founded the Kitsune brand and in what year was it established?
The Kitsune brand was created in 2002 by Gildas Loaëc, Masaya Kuroki, and the London-based company Åbäke. These individuals are also the co-founders and creative directors of the brand.
Q.How is the design of the new Hong Kong store described and what features does it include?
How is the design of the new Hong Kong store described and what features does it include?
The 80 sqm store in Causeway Bay is described as a 'post-modern chic space' blending Parisian heritage with subtle Asian decor. It features industrial-style flooring, black and white tiles, oak shelving, white walls, and antique furniture sourced in Hong Kong.
Q.What is the significance of the name 'Kitsune' for the brand?
What is the significance of the name 'Kitsune' for the brand?
Kitsune is the Japanese word for “fox”. The brand incorporates references to foxes within its marketing materials, tying its identity back to the meaning of its name.
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