KitKat launches its most decadent bar to date

Retail News Asia | KitKat launches its most decadent bar to date

KitKat has launched its KitKat Gooey Choc – a new wafer bar version enriched with chocolate sauce. 

The new Gooey bars feature a combination of chocolate syrup wrapped in smooth milk chocolate, and layered with crisp wafers.

Melanie Chen, Nestle’s head of marketing for confectionery, said that the most decadent block KitKat Gooey Choc is irresistible, offering next-level indulgence with a gooey, chocolatey sauce that will delight KitKat fans. 

“Chocolate lovers already adore our filled KitKat blocks, and we can’t wait for Aussies to experience this new treat during their next break.” 

KitKat Gooey Choc will be sold at an RRP of $7 through all major retailers across Australia starting this month.  

Last week, the brand also partnered with Nescafe to launch a new ready-to-drink product, KitKat-inspired coffee mix.

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