Kit Kat Bar opens in Tokyo, serves new Japanese Umeshu Plum Sake Kit Kats

Nestle has opened a pop-up bar in Tokyo to mark today’s release of its new sake-flavoured Kit Kat bar.

“Craft Sake Week @Kit Kat Bar” has been offering visitors a preview of the new Umeshu Plum Sake-flavoured chocolate bar paired with cocktails. The space is overseen by former soccer star Hidetoshi Nakata, now known for his work with more than 350 local sake breweries designing products to promote their rice wines both nationally and globally.

Two Ume Sake Kit Kat and cocktail pairings served in Milano glasses are the highlight of the pop-up. The cocktails, created by noted craft cocktail designers to complement the flavours of the new Kit Kat, are exclusive to the bar.

The pop-up, which runs to September 24, features other products both collaborated on and curated by Nakata to convey the beauty of traditional Japanese sake crafts, as well as a sake-tasting area.

Nestle released it first premium sake flavoured Kit Kat last year.