Kit Kat Bar opens in Tokyo, serves new Japanese Umeshu Plum Sake Kit Kats
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Nestle has opened a pop-up bar in Tokyo to mark today’s release of its new sake-flavoured Kit Kat bar.
“Craft Sake Week @Kit Kat Bar” has been offering visitors a preview of the new Umeshu Plum Sake-flavoured chocolate bar paired with cocktails. The space is overseen by former soccer star Hidetoshi Nakata, now known for his work with more than 350 local sake breweries designing products to promote their rice wines both nationally and globally.
Two Ume Sake Kit Kat and cocktail pairings served in Milano glasses are the highlight of the pop-up. The cocktails, created by noted craft cocktail designers to complement the flavours of the new Kit Kat, are exclusive to the bar.
The pop-up, which runs to September 24, features other products both collaborated on and curated by Nakata to convey the beauty of traditional Japanese sake crafts, as well as a sake-tasting area.
Nestle released it first premium sake flavoured Kit Kat last year.
Questions & Answers
Q.What is the primary purpose of the new Kit Kat pop-up bar in Tokyo?
What is the primary purpose of the new Kit Kat pop-up bar in Tokyo?
The pop-up bar's main goal is to introduce the new Umeshu Plum Sake-flavoured Kit Kat bar. It also serves exclusive cocktails designed to pair with the new chocolate and shows Japanese sake crafts.
Q.Who is involved in creating the products and experience at the pop-up bar?
Who is involved in creating the products and experience at the pop-up bar?
Former soccer star Hidetoshi Nakata oversees the space. He is known for collaborating with numerous sake breweries and has curated other products featured at the bar, in addition to the new Kit Kats.
Q.What unique items are exclusively available at the Kit Kat pop-up bar?
What unique items are exclusively available at the Kit Kat pop-up bar?
The bar serves exclusive cocktails, created by noted craft cocktail designers, that are specifically made to complement the flavours of the new Kit Kats. These pairings are a highlight of the pop-up.
Q.How long will the Kit Kat pop-up bar be open in Tokyo?
How long will the Kit Kat pop-up bar be open in Tokyo?
The pop-up bar, which is titled 'Craft Sake Week @Kit Kat Bar', is scheduled to operate until September 24. It aims to offer visitors a preview of the new sake-flavoured chocolate bar.
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