Kipling releases a fresh collection with Chinese designer Angel Chen
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Fashion brand Kipling has released a collaboration with contemporary Chinese designer Angel Chen.
The embroidery designs constitute what the brand describes a fresh approach to some of Kipling’s classic bag silhouettes, presenting its Fall/Winter “Live. Light” collection to consumers.
Chen has brought her East meets West aesthetic to the collection by borrowing the English phonemes “Do Re Mi” from the world of music and blending them with auspicious Chinese symbols. The result corresponds with the brand’s seasonal campaign of “Express Yourself with Music”.
“Live. Light to me represents vitality, which is indispensable in life,” said Chinese designer Angel Chen. “I think it can bring hope and happiness. That is why I have chosen ‘Do Re Mi’ in bright and vivid colours for the bag’s pattern, drawing my inspiration from the music scale.”
The collection comes in two distinct designs with different color combinations: a youthful pink-based design embroidered with crane and pine tree motifs and a denim-based design embroidered with a Chinese symbol in the form of a dragon.
Questions & Answers
Q.What specific design elements did Angel Chen incorporate into the Kipling collection?
What specific design elements did Angel Chen incorporate into the Kipling collection?
Angel Chen blended English phonemes 'Do Re Mi' with auspicious Chinese symbols. Her designs feature two distinct styles: a pink-based one with crane and pine tree motifs, and a denim-based one embroidered with a dragon symbol.
Q.How does Angel Chen's design philosophy align with Kipling's current campaign?
How does Angel Chen's design philosophy align with Kipling's current campaign?
Chen's use of 'Do Re Mi' in bright colours, inspired by music scales, directly supports Kipling's seasonal campaign, 'Express Yourself with Music'. She feels 'Live. Light' represents vitality, bringing hope and happiness.
Q.Which of Kipling's existing product lines are featured in this new collection?
Which of Kipling's existing product lines are featured in this new collection?
The new collection applies fresh embroidery designs to some of Kipling’s classic bag silhouettes. This collaboration introduces the Fall/Winter 'Live. Light' collection to consumers.
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