Kingsdown Vietnam opens first store
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American bedding producer Kingsdown has opened its first branded retail showroom in Vietnam, in Ho Chi Minh City, heralding a push into Asia.
The company has also announced it plans to open more than 100 branded showrooms in Asia within the next 12 months.
Based in Mebane, North Carolina, Kingsdown claims to be the largest independent, employee-owned mattress manufacturer in the US. The Kingsdown Vietnam showroom carries bedding and furniture products made by long-time licensee Far East Foam.
“We have enjoyed a fantastic reception in Asia over the past few years with its growing middle and upper classes,” says Kingsdown president/CEO Frank Hood.
“As wealth spreads throughout the region, it made sense to expand our presence with our good partner Far East Foam. American products are held in high regard in this region.”
Kingsdown entered the Chinese market with its My Side and BedMatch brands in 2012, and following “significant” growth is set to open 46 more branded retail stores across the mainland. These Kingsdown stores will sell its popular collections, as well as products specifically designed and developed for the Chinese marketplace, the company says.
Questions & Answers
Q.Which specific location in Vietnam has Kingsdown chosen for its first retail showroom?
Which specific location in Vietnam has Kingsdown chosen for its first retail showroom?
Kingsdown has opened its first branded retail showroom in Ho Chi Minh City, Vietnam. This is the company's initial physical retail presence in the country as part of its broader expansion into Asia.
Q.What is Kingsdown's overall target for new showroom openings across Asia in the coming year?
What is Kingsdown's overall target for new showroom openings across Asia in the coming year?
Kingsdown plans to open more than 100 branded showrooms across Asia within the next 12 months. This aggressive expansion follows a period of strong reception for American products in the region.
Q.Which company is responsible for manufacturing the products sold at the new Kingsdown Vietnam showroom?
Which company is responsible for manufacturing the products sold at the new Kingsdown Vietnam showroom?
The Kingsdown Vietnam showroom sells bedding and furniture products manufactured by Far East Foam. This company is a long-time licensee and a good partner for Kingsdown in the Asian market.
Q.How many new retail stores does Kingsdown intend to open in mainland China?
How many new retail stores does Kingsdown intend to open in mainland China?
Kingsdown is set to open 46 more branded retail stores across mainland China. This follows significant growth since entering the Chinese market in 2012 with its My Side and BedMatch brands.
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