Fashion
Kia Motor India has finally introduced the Seltos compact SUV in India and the all-new offering has been launched at a disruptive pricing of ₹ 9.69 lakh (ex-showroom). The company has already garnered over 32,000 bookings for the Kia Seltos in five weeks and the pricing, which undercuts all its rivals, is only going to fill the order books faster. The automaker has confirmed that the current waiting period stands at about six to eight weeks for the Seltos, and Kia plans to add a second shift at the Anantapur plant to meet the growing demand.
Manohar Bhat, VP – Marketing and Sales, Kia Motor India confirmed the details on the growing demand for the Seltos SUV. The carmaker has about 5,000 models ready that have been dispatched to dealers, while the new shift is expected to churn out consistent volumes to meet the overwhelming number of bookings. Bhat also confirmed that it won’t stop bookings for the Seltos, taking a slight dig at MG, which has stopped accepting bookings for the Hector owing to the current demand.
The Kia facility in Andhra Pradesh is spread over 536 acres and has an installed capacity of three lakh units per annum across three shifts. The Seltos is currently the only car to be produced at the facility and will largely cater to the domestic demand, while exports are also being planned from here to markets like South America, Africa and neighbouring countries.
The Kia Seltos is a made-in-India, made-for-India model and has witnesses heavy localisation, which has prompted the competitive pricing on the SUV. The model is offered in a total of 16 variants across two petrol and one diesel engine options. There are two key trims – Tech Line and GT Line with four sub variants in each. Clearly, the manufacturer has put in a lot of thought of packaging different variants to meet the different customer requirements.
Kia is currently operating out of 192 outlets spread across 160 cities in India. At least one out of five bookings for the Seltos was received online, and the manufacturer is anticipating consistent demand via the online booking platform, despite it being a novel form of booking vehicles in India. Kia’s online booking platform also helps prospective customers with financing options. Deliveries for the Kia Seltos start from today.
