KFC tests plant-based chicken meals in China
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KFC has launched a three-day test of its plant-based chicken meals in China starting from today, April 28.
Partnering with US food manufacturer Cargill, KFC China debuts its plant-based chicken nuggets, which are made from soy, wheat, and special pea, at selected stores in Shanghai, Guangzhou, and Shenzhen.
“We are committed to embracing innovation and continue to delight and surprise our customers with tasty products,” said Joey Wat, CEO of Yum China. “The test of KFC’s Plant-Based Chicken Nuggets caters to the growing market in China for delicious alternative meat options on the go.
“We believe that testing the plant-based chicken concept with one of our most iconic products will take this increasingly popular meatless trend to a new level.”
Before the test was launched, consumers downloaded some 7000 coupons required to purchase the food from the KFC app. In Shanghai, the coupons sold out in just one hour. The company has also changed the layout and decor of participating stores to promote the initiative.
KFC is not the only food-retailing brand to roll out plant-based meals in China this month – Starbucks recently launched a plant-based menu in stores across the country.
Questions & Answers
Q.Which specific plant-based items is KFC testing in China?
Which specific plant-based items is KFC testing in China?
KFC China is debuting plant-based chicken nuggets. These nuggets are made from soy, wheat, and a special type of pea, created in partnership with US food manufacturer Cargill.
Q.What was the initial customer response to the plant-based test in China?
What was the initial customer response to the plant-based test in China?
Consumers downloaded 7,000 coupons for the food before the test began. In Shanghai, all the coupons sold out within one hour of becoming available, indicating strong initial interest.
Q.Why is KFC testing plant-based options in China?
Why is KFC testing plant-based options in China?
KFC aims to cater to China's growing market for alternative meat options. They believe testing this concept with an iconic product will significantly advance the popular meatless trend in the region.
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