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KFC smartphone launches in China

By Minjun Park
1 min read
KFC smarthpone
KFC smarthpone
In this article (4)

Shortly after launching an online shop featuring a hunk of meteorite carved into a burger shape, KFC China has partnered with Huawei to release a limited-edition smartphone.

To commemorate its 30 years in China, the new KFC smartphone phone features founder Colonel Sanders etched on its back.

KFC announced its latest “toy” via its Weibo page, saying the phone is available for K$100,000, the restaurant’s digital currency, or RMB1099 (US$162).

Installed on the phone is a KFC-branded music app that lets users create and share playlists at a KFC restaurant – like a modern-day jukebox. The Huawei Enjoy 7 Plus unit has a 5.5-inch screen, is powered by a Snapdragon 425 processor, and comes with 3GB of RAM and 32GB of expandable storage. It features a fingerprint scanner – for fingers that have had a lickin’, presumably.

Only 5000 of the devices are available.

Questions & Answers

Q.

What is the primary purpose of the KFC smartphone?

A.

The smartphone commemorates KFC's 30 years in China and features a KFC-branded music app. This app allows users to create and share playlists while at a KFC restaurant, acting as a modern jukebox.

Q.

How many of these limited-edition KFC smartphones are available to purchase?

A.

KFC has released a limited run of these smartphones. Only 5,000 units of the device are available for purchase, making them a relatively exclusive item for fans and collectors.

Q.

What are the key technical specifications of the KFC smartphone?

A.

The smartphone, a Huawei Enjoy 7 Plus unit, has a 5.5-inch screen and runs on a Snapdragon 425 processor. It includes 3GB of RAM, 32GB of expandable storage, and a fingerprint scanner.

Reader pulse

Is KFC's smartphone a smart marketing move?

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