KFC Malaysia plans expansion

KFC Malaysia is considering expansion in Bandar Sri Sendayan, Malaysia, following the launch of the township’s first outlet this month.

Opened in collaboration with Matrix Concepts Holdings Bhd, the initial response to the launch of the globally popular brand has been encouraging.

Datuk Seri Mohamed Azahari Kamil, MD of local franchisee QSR Brands (M) Holdings, said: “We believe the demand is high here based on the increasing number of population in the township.”

The outlet and drive-thru in Bandar Sri Sendayan is the brand’s 700th outlet nationwide and the 21st out of 23 targeted for the region this year. The 24-hour venue can accommodate 170 customers at one time.

QSR brands is considering four further outlets for Bandar Sri Sendayan, the population of which is expected to reach 120,000 people in the foreseeable future.