KFC and Hype team up in branded fashion drop
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KFC may be known for its fried chicken, but it’s about to make a move into the fashion world, teaming up with HYPE to launch a 47-piece clothing line.
The fast food chain has collaborated with lifestyle brand HYPE to create a collection of clothes and accessories including hoodies, puffer jackets and bucket (no pun intended) hats.
The line-up of co-branded clothing and accessories features designs inspired by both brands, mixing KFC’s tongue-in-cheek interactive messaging with HYPE bold heritage statements.
The exclusive range has your everyday staples covered and features bralettes, joggers, tees, caps and backpacks, which the brands claim will ensure you look “festival-ready and feeling finger lickin’ good”.
Inspired by KFC’s history, including its menus and slogans, the collection includes HYPE’s original dad cap shape with ‘Bargain Bucket’ emblazoned across the front.
Questions & Answers
Q.Which company is KFC collaborating with for this fashion line?
Which company is KFC collaborating with for this fashion line?
KFC is collaborating with the lifestyle brand HYPE to launch its new 47-piece clothing and accessories collection. This partnership brings together KFC's interactive messaging with HYPE's bold heritage statements.
Q.What types of items are included in the new co-branded fashion collection?
What types of items are included in the new co-branded fashion collection?
The collection includes a wide range of clothes and accessories such as hoodies, puffer jackets, bucket hats, bralettes, joggers, tees, caps, and backpacks. It aims to cover everyday staples with designs inspired by both brands.
Q.What are some of the design inspirations for the co-branded clothing range?
What are some of the design inspirations for the co-branded clothing range?
The designs are inspired by KFC's history, including its menus and slogans, combined with HYPE's aesthetic. An example mentioned is HYPE’s original dad cap shape with 'Bargain Bucket' emblazoned across the front.
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