Kerry Logistics Extends into Coffee Trading and Distribution
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Kerry Logistics Network Limited (‘Kerry Logistics’; Stock Code 0636.HK) announced the establishment of Kerry Coffee (Hong Kong) Limited (‘Kerry Coffee’) to extend its business into the trading of coffee and related products, as well as to further deepen its partnership with Italian coffee group illycaffè.
Kerry Coffee will be the sole distributor of illycaffè’s complete product range in Hong Kong and Macau, including the iperEspresso coffee machines, capsules, coffee beans, and other coffee-making equipment and accessories.
Kerry Logistics has been enjoying a partnership with illycaffè since 2017, providing total integrated logistics solutions for illycaffè and acting as the sole distributor of iperEspresso coffee machines and capsules in Hong Kong.
The launch of Kerry Coffee will consolidate illycaffè’s entire product selection under one operator in Hong Kong to facilitate brand building and market penetration.
It will also mark the expansion of Kerry Logistics’ food services business to capitalise on the growing coffee culture in the territory.
Robert Berger, Executive Director – Fashion & Lifestyle of Kerry Logistics (Hong Kong), said, “We are thrilled to take our collaboration with illycaffè a step further.
“The establishment of Kerry Coffee and the consolidation of illycaffè’s full product range under the new company will enhance the cost-efficiency of the sales and distribution operation, and enable illycaffè to increase its market share and brand recognition in Hong Kong and Macau.
“The development also enriches Kerry Logistics’ food services business and allows greater product diversification to serve HORECA and club customers in Hong Kong and Macau.”
Embodying the distinctive coffee culture in Italy, illycaffè is one of the world’s most global coffee brands.
Kerry Coffee will provide total logistics solutions, sales, and marketing to ride on the flourishing coffee culture in Hong Kong and Macau, solidify the market position of the illy brand and establish Kerry Coffee as a major player in the coffee market.
Questions & Answers
Q.What is the primary purpose of establishing Kerry Coffee (Hong Kong) Limited?
What is the primary purpose of establishing Kerry Coffee (Hong Kong) Limited?
Kerry Coffee aims to extend Kerry Logistics' business into coffee trading and related products. It also deepens their partnership with illycaffè, making Kerry Coffee the sole distributor of illycaffè’s complete product range in Hong Kong and Macau.
Q.How will the launch of Kerry Coffee impact illycaffè’s operations in Hong Kong?
How will the launch of Kerry Coffee impact illycaffè’s operations in Hong Kong?
The launch consolidates illycaffè’s entire product selection under one operator in Hong Kong. This is expected to facilitate brand building, market penetration, and enhance the cost-efficiency of sales and distribution operations.
Q.What benefits does this new venture bring to Kerry Logistics?
What benefits does this new venture bring to Kerry Logistics?
This development expands Kerry Logistics’ food services business, capitalising on the growing coffee culture. It also allows for greater product diversification, serving HORECA and club customers in Hong Kong and Macau.