KerjaDulu, ‘Indonesia’s LinkedIn’ raises money from MNC Group

KerjaDulu, an Indonesian social recruitment portal for job seekers and employers, today announced a strategic investment from local media conglomerate MNC Group. The startup said its post-investment valuation is at $5 million, but did not disclose other terms of the deal. Following the investment, MNC plans to intensify its own use of the portal for recruitment purposes and use its media channels to help market KerjaDulu.

“MNC itself has more than 40,000 employees and is very active with recruitment. We can utilize KerjaDulu’s innovative social recruitment platform as our priority to hire talented people,” David Audy, director of MNC Media Group, said in a statement. David will join KerjaDulu’s board of commissioners as part of the investment.

Launched in January 2014, KerjaDulu now consists only of about ten people, CEO and co-founder Chris Liu says.
Some of the site’s features make it resemble LinkedIn. People set up a profile page and connect with professional contacts. But unlike LinkedIn, which prioritizes a person’s CV, member pages on KerjaDulu focus on their online activities.
Members can follow company profiles and get an alert when there are new job openings. Chris says the aim is to combine the benefits of a job portal with that of a social network.

The site now has “somewhere in between 500,000 and 1,000,000 registered users,” according to Chris.
So far, Chris says, 388 companies have completed the site’s sign-up procedure, where they are put through a verification process.
KerjaDulu is free to use for companies and job seekers, explains Chris. Monetization will come at a later point, and the team is still discussing the possibilities.