Kering Eyewear, Cartier launch collection
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Jewellery retailer Cartier has teamed with Kering Eyewear for its latest eyewear collection.
Presented at the Silmo International Optics and Eyewear Exhibition in Paris, it marks the official start of the companies’ licensing agreement.
Described as “timeless”, the collection has three main components, Santos de Cartier, C de Cartier and Panthere de Cartier, and introduces new shapes that aim to “redefine the art of eyewear”.
Effective from January 2, the licensing partnership will see the two luxury groups co-operate to to create a platform for product development, manufacturing and worldwide distribution of Cartier Eyewear.
Under the terms of the agreement, Cartier owner Richemont has acquired a minority stake in Kering Eyewear, which has also integrated the Manufacture Cartier Lunettes entity in France.
In June, a lawsuit was filed against Kering, accusing it of false advertising, unfair competition and fraud for claiming its China-produced eyewear had been made in Italy. Kering has denied all charges.
Questions & Answers
Q.What is the primary purpose of the licensing agreement between Kering Eyewear and Cartier?
What is the primary purpose of the licensing agreement between Kering Eyewear and Cartier?
The agreement establishes a platform for joint product development, manufacturing, and global distribution of Cartier Eyewear. It signifies the formal start of their partnership in the eyewear market.
Q.When did the licensing partnership between Kering Eyewear and Cartier officially become effective?
When did the licensing partnership between Kering Eyewear and Cartier officially become effective?
The licensing partnership officially became effective from January 2. This date marks the start of the collaboration between the two luxury groups for eyewear.
Q.What structural changes occurred as part of the agreement between the two companies?
What structural changes occurred as part of the agreement between the two companies?
Cartier owner Richemont acquired a minority stake in Kering Eyewear, and Kering Eyewear also integrated the Manufacture Cartier Lunettes entity located in France.
Q.Where was the new eyewear collection presented?
Where was the new eyewear collection presented?
The new eyewear collection was presented at the Silmo International Optics and Eyewear Exhibition held in Paris. This event marked its official unveiling to the public.