Fashion
Kenzo Kids is commencing its physical store roll out in Asia, opting for Hong Kong as its debut market, with plans to open more stores in Asia, according to Fashion Network.
The children’s arm of French luxury label Kenzo has officially opened a flagship store in Hong Kong’s Ocean Terminal shopping centre. In partnership with Semir-backed Kidiliz, which has been Kenzo Kids’ licensor since 2006, the 40-square-metre store carries Kenzo’s collections for boys and girls aged 0 to 16 years old.
“Hong Kong was chosen for its dynamism and potential. We held a pop-up store for Kenzo Kids at Ocean Terminal in 2017, which is one of the busiest and most dynamic malls in Asia. The pop-up was a success and it was the logical next step to open a flagship store this year,” Maud Rascle, creative director of the Kidiliz group, told Fashion Network.
Kidiliz is a strong link for the Parisian house. In 2017, China’s Semir Group entered into exclusive negotiations with Kidiliz last May to revive the group, which also distributes British premium brand Paul Smith Junior and Lili Gaufrette.
The new Kenzo Kids store is just the beginning signs of international growth for the label. The children’s wear label has already reaped great rewards with its new creative directors Carol Lim and Humberto Leon, the founders of Opening Ceremony, who took over the design helm at Kenzo in 2011. Kenzo Kids has since seen its annual growth sit between from 20 to 30 percent each year.
Kenzo Kids collections are currently sold across 850 counters across the globe.
