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Kenzo-H&M collaboration revealed

By Minjun Park
1 min read
hm kenzo collab collection first look2
hm kenzo collab collection first look2
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The first images have been revealed of the extraordinary range of men’s and women’s designs in the Kenzo-H&M collaboration.

The Kenzo and H&M collection will go on sale in more than 250 selected H&M stores worldwide from November 3. As with previous H&M collaborations, it is likely to attract huge interest as the fast-fashion giant makes available clothing from a luxury brand unaffordable to many core H&M shoppers.

Kenzo-H&M collaboration revealed

The Kenzo- H&M lookbook features a key selection of looks from the designer collaboration and stars a diverse cast of talented, passionate and creative ambassadors, each of whom expresses their individuality and values with style. Inside Retail has chosen a small selection of the designs below.

Kenzo-H&M collaboration revealed

 

The ambassadors featured in the lookbook are writer and activist Amy Sall, photographer Youngjun Koo, artist and DJ Juliana Huxtable, musician and performance artist Oko Ebombo, fashion editor Harriet Verney, make-up artist Isamaya Ffrench, artist Ingrid, musician Anna of the North, model and rapper Le1f, as well as models Mae Lapres, Hao Liu, Selena Forrest, Tom Gaskin, Julia Banas and Pierre Painchaud.

The photographer was Oliver Hadlee Pearch.

Kenzo-H&M collaboration revealed

Kenzo-H&M collaboration revealed

Questions & Answers

Q.

When will the Kenzo-H&M collection become available to buy?

A.

The Kenzo and H&M collection is scheduled to go on sale from November 3. It will be available in more than 250 selected H&M stores across the world, offering a luxury brand to a broader audience.

Q.

What is the primary aim of collaborations like the Kenzo-H&M collection?

A.

The collaboration makes clothing from a luxury brand, usually unaffordable, available to many core H&M shoppers. This strategy is likely to generate significant interest, as seen with previous H&M partnerships.

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