Skip to content
Food

Kellanova launches Pillows product

By Sarah Chen
1 min read
IMG 0013 1 scaled 1
IMG 0013 1 scaled 1
In this article (4)

Kellanova is expanding its Kellogg range with Kellogg’s Coco Pops Pillows Choc Brownie flavour.

According to the brand, Kellogg’s Coco Pops Pillows have a different taste profile from the original Kellogg’s Coco Pops, with the new Choc Brownie filling producing a “rich and powerful” chocolate flavour.

“Kellogg’s Coco Pops Pillows bring a cheeky twist to the beloved Kellogg’s Coco Pops range, offering Aussies a bold new breakfast experience,” said Natasha Sunderland, marketing manager of kids & family brands, at Kellanova ANZ.

Kellogg’s Coco Pops Pillows will be available nationwide at Woolworths and Coles from this week, and at certain independents in early October, with an RRP of $7 for a 310g pack.

Questions & Answers

Q.

What is the new product Kellanova is launching?

A.

Kellanova is expanding its Kellogg range with Kellogg’s Coco Pops Pillows Choc Brownie flavour. This new product is described as having a different taste profile from the original Kellogg’s Coco Pops.

Q.

What is the intended flavour profile of the new Coco Pops Pillows?

A.

The new Choc Brownie filling in Kellogg's Coco Pops Pillows is designed to produce a “rich and powerful” chocolate flavour. It aims to offer a bold new breakfast experience for consumers.

Q.

When and where will the new Kellogg’s Coco Pops Pillows be available?

A.

Kellogg’s Coco Pops Pillows will be available nationwide at Woolworths and Coles from this week. Certain independent stores will also stock the product in early October, priced at an RRP of $7 for a 310g pack.

Reader pulse

Is Kellanova's new Pillows product a good move?

23,459 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready