Kellanova launches Pillows product

Kellanova is expanding its Kellogg range with Kellogg’s Coco Pops Pillows Choc Brownie flavour.

According to the brand, Kellogg’s Coco Pops Pillows have a different taste profile from the original Kellogg’s Coco Pops, with the new Choc Brownie filling producing a “rich and powerful” chocolate flavour.

“Kellogg’s Coco Pops Pillows bring a cheeky twist to the beloved Kellogg’s Coco Pops range, offering Aussies a bold new breakfast experience,” said Natasha Sunderland, marketing manager of kids & family brands, at Kellanova ANZ.

Kellogg’s Coco Pops Pillows will be available nationwide at Woolworths and Coles from this week, and at certain independents in early October, with an RRP of $7 for a 310g pack.