Keepers pop up showcases Singapore design

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Singapore Designer Collective has opened a pop up store at Singapore Changi Airport to showcase local design.
The 21 sqm Keepers store, in Changi Airport’s Terminal 1 departure hall, features works from 11 Singapore designers and will remain open until January 7.
A previous pop up was located at Orchard Green.
On display are fashion items from Ayesha and Matter; jewellery from Carrie K, Saught and Marilyn Tan Jewellery; handmade candles from A Dose of Something; leathergoods from Lingwu, Gnome & Bow and Extreme Exotic; and watches from HyperGrand.
“Having a second location at the airport will help to fast-track our local designers’ footprint to a global audience,” said Carolyn Kan, founder and designer of Carrie K and co-organiser of Keepers.
Lynette Lee, who is CEO of Textile & Fashion Federation and another co-founder of Keepers, said the group chose Changi after noticing about half its customers at Orchard Green were tourists.
“This is very encouraging as it shows that tourists and local shoppers alike are keen on purchasing items by Singapore designers,” she said.
“With Keepers at Changi Airport providing an accessible platform for local designers to showcase their work, we hope more overseas visitors will become advocates of Singapore designers.”
Questions & Answers
Q.What kind of items are featured at the Keepers pop-up store in Changi Airport?
What kind of items are featured at the Keepers pop-up store in Changi Airport?
The store shows a variety of Singaporean designs, including fashion items, jewellery, handmade candles, leathergoods, and watches from 11 local designers. This offers a broad representation of Singapore's creative talent.
Q.Why did the organisers choose Changi Airport for their new pop-up location?
Why did the organisers choose Changi Airport for their new pop-up location?
Keepers chose Changi Airport because approximately half of their previous pop-up customers at Orchard Green were tourists. This indicated strong international interest in Singaporean designs, making the airport an ideal spot.
Q.What is the expected benefit for local designers by having a store at Changi Airport?
What is the expected benefit for local designers by having a store at Changi Airport?
Carolyn Kan, co-organiser of Keepers, believes the airport location will help to quickly expand the reach of local designers to a global audience. This platform aims to introduce their work to more international visitors.
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