Kebab Turki Baba Rafi chain heads to Philippines
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Indonesia’s Kebab Turki Baba Rafi chain is set to open in southern Philippines.
Parent company BabaRafi Enterprise says it wants to increase its Philippine footprint, after spending the last three years getting established here.
“We’d like to expand our outlets not just here in Manila but we’re also heading in other islands as well,” said Hendy Setiono, president and director of BabaRafi Enterprise, in a press conference at the Management Association of the Philippines International CEO Conference.
“So after Cotabato, we’d like to go to Zamboanga. Hopefully that would be a great venture in the southern part of the Philippines,”
Setiono said the company has already secured a franchise partner for the south.
Armed with a budget of US$1 million, BabaRafi has set itself an ambitious goal of opening more than 100 stores in the Philippines over the next three years.
“The first three years was only a testing period where we tried the market first and opened 14 outlets but we believe the Philippine market is our biggest ASEAN market outside Indonesia.”
BabaRafi, whose stores are an equal mix of company-owned outlets and franchised operations, also operates in Singapore, China, Malaysia, Vietnam, Bangladesh, Sri Lanka and the Netherlands.
Questions & Answers
Q.What is the company's current presence in the Philippines and their future expansion plans there?
What is the company's current presence in the Philippines and their future expansion plans there?
BabaRafi Enterprise has already opened 14 outlets in the Philippines, following a three-year testing period. They now plan to open over 100 more stores across the islands within the next three years, including in Cotabato and Zamboanga.
Q.How will BabaRafi Enterprise fund its planned expansion in the Philippines?
How will BabaRafi Enterprise fund its planned expansion in the Philippines?
The company has allocated a budget of US$1 million for its expansion efforts in the Philippines. They have also secured a franchise partner specifically for the southern part of the country, indicating a mixed funding approach.
Q.Does BabaRafi Enterprise operate in other countries besides Indonesia and the Philippines?
Does BabaRafi Enterprise operate in other countries besides Indonesia and the Philippines?
Yes, BabaRafi Enterprise also operates its Kebab Turki Baba Rafi chain in several other countries. These include Singapore, China, Malaysia, Vietnam, Bangladesh, Sri Lanka, and the Netherlands, in addition to its home market of Indonesia.
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