Kaufland acquires third Queensland site
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Kaufland Australia is pressing forward with its Australian expansion with the acquisition of its third Queensland site, in a location that may concern local players.
On Wednesday, the German retail giant confirmed that it has taken ownership of Morayfield Village Retail Centre at 177-189 Morayfield Road, a suburb of Moreton Bay Region in north Brisbane.
The property listing on the Commercial Real Estate website indicates that the center is next to Morayfield Regional Shopping Centre, which houses major market players including Coles, Woolworths, Target, Kmart and Big W, with an Aldi store and two additional Woolworths supermarkets also situated in the precinct.
The 16,690sq m site, described as “a well-established, modern, single-level retail center”, includes a 6,939sq m building which is more than enough for a Kaufland supermarket, which generally occupies a total store area of 4,000 square meters.
Earlier this month Kaufland announced that it was making its first foray into the Toowoomba region in southern Queensland, along with the purchase of a site at Burleigh Heads on the Gold Coast.
A spokesperson for the retailer said that it is planning to explore further opportunities in the area.
“We are committed to long term, sustainable investment in Queensland, and we are delighted to be looking at all sites and opportunities that are available, ” a Kaufland spokeswoman said
“We look forward to continuing to work together with Moreton Bay Regional Council and all key stakeholders with the goal to deliver high quality, great service, and amazing value to the wider region.”
Kaufland has advised that its supermarkets will be stocked with local, regional and international products at discount pricing, with each store including a bakery, butcher and liquor areas.
In March, Kaufland Australia received planning approval for its first three stores in Victoria at Chirnside Park, Dandenong, and Epping as well as its Melbourne headquarters and Australia’s largest distribution center to be located at Mickleham.
The following month, the retailer was granted development approval to build its first South Australian store in Prospect, an inner northern suburb of greater Adelaide.
Questions & Answers
Q.Where is Kaufland's newly acquired Queensland site located?
Where is Kaufland's newly acquired Queensland site located?
Kaufland has acquired the Morayfield Village Retail Centre at 177-189 Morayfield Road, a suburb within the Moreton Bay Region in north Brisbane. This is their third site acquisition in Queensland.
Q.What is the size of the building on the Morayfield site, and is it suitable for a Kaufland store?
What is the size of the building on the Morayfield site, and is it suitable for a Kaufland store?
The acquired site includes a 6,939 sq m building. This is more than sufficient for a typical Kaufland supermarket, which generally requires a total store area of 4,000 square meters.
Q.Which other Australian states have seen Kaufland acquire sites or receive planning approval?
Which other Australian states have seen Kaufland acquire sites or receive planning approval?
Kaufland has received planning approval for its first three stores and headquarters in Victoria. They have also been granted development approval for their first South Australian store in Prospect, Adelaide.
Q.What kind of products will Kaufland stores offer, and what is their pricing strategy?
What kind of products will Kaufland stores offer, and what is their pricing strategy?
Kaufland supermarkets will stock a range of local, regional, and international products. Their pricing strategy is described as offering discount pricing to customers.
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