Katrina Group plans So Pho restaurants for Hong Kong
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Singapore’s Katrina Group, an F&B business specialising in multi-cuisine concepts, has taken a step toward opening So Pho restaurants in China and Hong Kong.
It has signed a non-binding memorandum of understanding with fast-casual restaurant group Ajisen (China) Holdings regarding collaboration on the restaurants. The parties will negotiate and determine if this will be through a franchise or JV, with a definitive agreement expected to be finalised within the next few months.
Ajisen China, which is listed on the mainboard of Hong Kong Stock Exchange, has a chain of restaurants under different brands in China and Hong Kong.
Katrina founder/CEO/executive chairman Alan Goh says the collaboration is a step toward the company’s aim of growing its overseas presence and diversifying its revenue stream.
Katrina Group owns and runs 33 restaurants in Singapore under nine different brands, including Bali Thai and Streats, which services streetfood-style dishes. It also has two restaurants in China.
Questions & Answers
Q.Which company is looking to open So Pho restaurants in Hong Kong and China?
Which company is looking to open So Pho restaurants in Hong Kong and China?
Singapore's Katrina Group, an F&B business with multiple cuisine concepts, is planning to open So Pho restaurants in Hong Kong and China. They specialise in operating a variety of dining experiences.
Q.Which company is Katrina Group collaborating with for this expansion?
Which company is Katrina Group collaborating with for this expansion?
Katrina Group is collaborating with Ajisen (China) Holdings, a fast-casual restaurant group listed on the Hong Kong Stock Exchange. Ajisen operates various restaurant brands across China and Hong Kong.
Q.Has a final agreement been reached between the two companies?
Has a final agreement been reached between the two companies?
No, a final agreement has not yet been reached. The companies have signed a non-binding memorandum of understanding and are currently negotiating whether the collaboration will be a franchise or a joint venture.
Q.What is Katrina Group's stated reason for this collaboration?
What is Katrina Group's stated reason for this collaboration?
Katrina Group's founder, Alan Goh, stated the collaboration is a step towards growing the company's international presence. It also aims to diversify its revenue streams beyond its current operations.
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