Fashion
Kappa China sportswear brand sales are soaring in the Mainland.
China Dongxiang, the Kappa sportswear and accessories brand’s Chinese rights owner, has reported a 21.5 per cent year-on-year same-store sales growth in China for the second quarter of 2015.
There were 1231 Kappa retail stores trading at the end of the quarter, a net increase of 21 stores over six months.
And Kappa’s trade orders also posted double digit growth.
Chen Yihong, chairman, CEO and executive director of China Dongxiang, described the retail trading result as “spectacular” saying they were the result of efforts to streamline the company’s brands and business, sales and supply-chain models. China Dongxiang, listed on the Hong Kong stock exchange, designs, develops, markets and wholesales of branded sportswear in China.
Currently, China Dongxiang owns all rights to the internationally renowned Kappa brand in China, Macau and Japan.
The company believes the Kappa brand’s success in China is due to the products conveying “a vibrant, fashionable and youthful image hugely popular with China’s fast-growing base of consumers with potentially high spending powers”.
China Dongxiang also owns Phenix, the most popular ski brand in Japan.
