Skip to content
E-Tailing

Kakao Taxi dominates cab-hailing app in Korea

By Aiko TanakaKorea
1 min read
Kakao Taxi
Kakao Taxi
In this article (5)

Kakao Taxi is the most popular cab-hailing app in South Korea, dominating 98 percent of the market, while the food delivery app sector is fiercely contested by two rivals, according to a survey on Tuesday.

Market analysis company Open Survey polled 1,500 smartphone users between 20 through 40 to find out which online-to-offline apps they use the most for specific needs.

Kakao Taxi, run by Kakao Corp. that also operates the popular messenger service Kakao Talk, commanded 98 percent of responses for cab-calling services, while UberTaxi came in a far second with 11 percent. Multiple selections were allowed in the survey

For food delivery, the most used app was Baedal Minjok with 80 percent. It was closely followed by Yogiyo with 72 percent. Baedaltong was third with 48 percent.

Yanolja and Yeogi Eoddae were neck and neck for hotel booking apps, with both around 50 percent.

Hotels Combine was second with 35 percent, and Hotels.com ranked third at 33 percent. Airbnb followed with 22 percent.

Socar was the top choice for car rental with 78 percent. The second most popular app was Green Car with 38 percent.

Customer satisfaction was the highest for cab apps with 83 percent. Hotel reservation apps also did well with 71 percent. Food delivery apps had 68 percent satisfaction numbers.

Questions & Answers

Q.

Which company operates Kakao Taxi, the dominant cab-hailing app in South Korea?

A.

Kakao Taxi is operated by Kakao Corp. This company also runs the popular messenger service Kakao Talk, which contributes to its strong market presence in cab-hailing.

Q.

What is the market share of UberTaxi in the cab-hailing sector in South Korea?

A.

UberTaxi held 11 percent of responses for cab-calling services, placing it as a distant second to Kakao Taxi. Multiple selections were permitted in the survey.

Q.

How do the customer satisfaction levels compare between food delivery and cab-hailing apps?

A.

Customer satisfaction was highest for cab apps at 83 percent. Food delivery apps had lower satisfaction numbers, coming in at 68 percent, according to the survey.

Q.

Which apps are the main competitors in the food delivery market in South Korea?

A.

Baedal Minjok was the most used food delivery app with 80 percent, closely followed by Yogiyo at 72 percent. Baedaltong was the third most popular, with 48 percent.

Reader pulse

Is 98% market share sustainable?

21,385 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready