K11 Musea launches global fashion showcase K11 Antonia

Hong Kong cultural-retail hub K11 Musea’s fashion destination Muse Edition has launched a multi-brand flagship, K11 Antonia.

The fashion center (situated on the site of the former New World Centre) is collaborating with influential fashion-forward style maker Antonia Giacinti in hosting the more than 5700sqft space, now featuring around 50 curated spring/summer looks. It will debut both co-founders Antonia Giacinti’s & Maurizio Purificato’s hand-picked selection and a signature blend of high fashion, streetwear and ready-to-wear brands.

“Hong Kong is a global fashion Hub,” said Giacinti. “We have always thought of Hong Kong as the most interesting international city to open a new Antonia location… With the launch of K11 Antonia today, it marks our shared vision in which together we nurture different forms of fashion cultures and dialogues from around the world.

“Through K11 Musea, we believe this global fashion venture will further enrich our consumers’ cultural-retail experience in the world of fashion. We are certain that it will be a success.”

K11 Antonia will retail a broad range of brands, including Bottega Veneta, Burberry, Chloe, Miu Miu, Jacquemus, Balmain, Alessandra Rich, The Attico, Alanui, Ambush, Kolor and White Mountaineering.

The interiors of the store’s three distinct retail spaces are designed by Italian architect Vincenzo de Cotiis, and feature mirrors, smokey glass and rustic-stained glass, steel, brass and marble with gold, gray, beige and blurred-pink tones.