Fashion
Ghost kitchens operator, JustKitchen, has expanded its presence into the Philippines through a joint venture with TDG Ventures (TVI).
Named ‘JV Co’, the joint venture will be the exclusive operator of the JustKitchen brand and distributor of its products in the country. The launch is part of JustKitchen’s global expansion plan, which will see kitchens opening in markets including Japan, Singapore, Malaysia and Vietnam next year.
“Forming this joint venture with TVI to enter the Philippines market is a significant milestone for JustKitchen as it marks the third country in which our company will be operating in just a short period,” said Jason Chen, co-founder and CEO.
“With our home base in Taiwan, established operations in Hong Kong, and the addition of this large population to our customer base, we continue to execute on our international growth plan to bring JustKitchen’s unique operating model, portfolio of food brands, and technology stack to new markets,” he said.
Under the partnership, JustKitchen will maintain a 51 percent ownership interest in JV Co with the remainder owned by TVI. The joint venture will develop the infrastructure necessary to replicate the operating model from Taiwan and shall lease out kitchens to sub-franchisees. Ghost kitchen operation is expected to begin in the first quarter of next year.
