Justice about to launch online in Indonesia

1 min readApr 25, 201812:46 AM

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American girls fashionwear brand Justice, distributed by Kanmo Group, has launched an e-commerce store in Indonesia, Shopjustice.co.id.

Kanmo has partnered with e-commerce agency SmartOSC to design and launch a user-centric experience. The new omnichannel feature enables customers to research and shop online with shipping to their homes or their nearest store for pick-up.

The “Get a Look” feature enables customers to try experiment with different styles and share the results with their friends. There are also options to book a fitting or special consultation in-store. A blog has also been developed for users.

With offices in Australia, Japan, Singapore, the UK, The US and Vietnam, SmartOSC is a strategic partner to such companies as Club 21, Courts, Nestle, Lotte, PayPal and Priceline Pharmacy.

Formed in 2005, Kanmo Group has nearly 200 stores in Indonesia, mainly in the children and baby segment, and has extended its retail portfolio to include fashion and accessories.

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What this means

Justice's e-commerce launch in Indonesia, powered by Kanmo Group's 200-store footprint and SmartOSC's digital prowess, is a robust move. This omnichannel strategy, including features like 'Get a Look' and in-store consultations, directly pressures competitors by enhancing customer engagement and convenience. Unlike Royal Enfield's pure online partnership in India or Busana Saizara's discussions for a Brunei online store, Kanmo integrates digital with a significant physical presence. The risk lies in execution and sustained digital marketing within a crowded market. This strategy is likely to work by using existing brand recognition and physical infrastructure, setting a new bar for accessibility. Watch for Justice's customer acquisition rates and average basket size next quarter.

Sarah Chen · Retail News Asia newsroom

Questions & Answers

What new capabilities does the Justice online store offer customers?

Customers can now research and shop online, with options for home delivery or collection at a local store. They can also use a “Get a Look” feature to experiment with styles and share them, plus book in-store fittings or consultations.

Who is the technology partner responsible for developing the e-commerce site?

SmartOSC is the e-commerce agency that partnered with Kanmo Group to design and launch the user-centric online experience for Justice. They have offices in multiple countries including the UK and US.

How experienced is Kanmo Group in the Indonesian retail market?

Formed in 2005, Kanmo Group operates nearly 200 stores across Indonesia, primarily within the children and baby sector. They have also expanded their retail portfolio to include fashion and accessories.

Reader pulse

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