Jung Wook-jun switches gender focus
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On the 10th anniversary of his avant-garde fashion label Juun.J, South Korean designer Jung Wook-jun has ventured into rare territory for him: womenswear.
His latest collection starred in the Hong Kong Trade Development Council’s Centrestage event last week, and much like his menswear it featured oversized silhouettes, excessive layering and street-style tailoring.
Jung, 50, says the switch to womenswear coinciding with the anniversary follows his usual pattern of change and renewal. He says women have been wearing his clothes for a long time, and people around him have been asking him to make womenswear for years.
He says his aesthetic has gradually shifted over the years from menswear with feminine elements to increasingly gender-neutral clothes. Now he is reversing the dynamic by giving womenswear a more masculine edge.
Jung is working with Hong Kong fashion boutique Joyce again this month on a menswear-focused pop-up store inside Lane Crawford IFC as well as online. Titled “No Man is an Island”, it features collections from similar avant-garde designers Raf SImons, Rick Owens and Yohji Yamamoto.
Questions & Answers
Q.What prompted Jung Wook-jun to introduce a womenswear collection?
What prompted Jung Wook-jun to introduce a womenswear collection?
The designer stated that the switch to womenswear coincides with the 10th anniversary of his label, following his usual pattern of change and renewal. He also mentioned that people around him have been requesting it for years.
Q.How does the new womenswear collection compare to his existing menswear designs?
How does the new womenswear collection compare to his existing menswear designs?
Much like his menswear, the new womenswear collection features oversized silhouettes, excessive layering and street-style tailoring. Jung noted that his aesthetic has gradually become more gender-neutral over time.
Q.What other activities is Jung Wook-jun involved in this month?
What other activities is Jung Wook-jun involved in this month?
Jung is collaborating with Hong Kong fashion boutique Joyce again this month. They are opening a menswear-focused pop-up store inside Lane Crawford IFC, as well as an online store, called “No Man is an Island”.
Q.Which other designers are featured alongside Jung Wook-jun at the pop-up store?
Which other designers are featured alongside Jung Wook-jun at the pop-up store?
The “No Man is an Island” pop-up store, which is menswear-focused, features collections from other avant-garde designers. These include Raf Simons, Rick Owens, and Yohji Yamamoto.
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