Juara Beauty aims to win over Indonesia

Though France and the United States continue to lead trends in the beauty industry, the market is opening up for luxury brands from both local and international players.

Entrepreneur Metta Murdaya aims to be a winner. That, at least, is the basis for her range of beauty products, which the Indonesian-born, US-based entrepreneur aims to transform into market favourite in Indonesia.

Juara Beauty, the skincare line that took the United States by storm, is coveted by celebrities such as Brooke Shields, Keri Russell and Ashley Greene, and has since 2013 been making inroads in the archipelago.