Juara Beauty aims to win over Indonesia

Feb 6, 2015Updated May 26, 20251 min read

Though France and the United States continue to lead trends in the beauty industry, the market is opening up for luxury brands from both local and international players.

Entrepreneur Metta Murdaya aims to be a winner. That, at least, is the basis for her range of beauty products, which the Indonesian-born, US-based entrepreneur aims to transform into market favourite in Indonesia.

Juara Beauty, the skincare line that took the United States by storm, is coveted by celebrities such as Brooke Shields, Keri Russell and Ashley Greene, and has since 2013 been making inroads in the archipelago.

Tags

About the author

Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

Asia's retail intelligence, in your inbox