Jordan launches first women’s apparel capsule collection
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Athletic apparel fashion label Jordan has launched a new capsule collection prominently featuring a flight suit design.
The function-first jumpsuit design with a streetwear edge signals the collection’s style ethos; delivering a selection of new everyday items specifically for women, with “a defiant transformation of archetypical clothing”.
Jordan Women’s Flight Utility Apparel Capsule Collection is available at Hong Kong’s Her boutique with fashion and gastronomy, complemented by Jordan-themed drinks and treats from the Her cafe, through to March 31.
The new flight suit, along with other items in the collection, takes inspiration from the Wings lines of Michael Jordan’s mid-80s flight.
“The capsule collection is a beautiful blend of streetwear utility with fashion influence and is underpinned by the authenticity of the brand’s heritage,” said Jordan Women’s Apparel design director Michelle Walter. “For example, traditional elements from MJ’s original flight suit are brought to life within the Bomber Jacket’s silhouette and featured Wings lines.”
All pieces in the inclusive capsule are designed to serve a range of body types, and most are also available in Asian fit and plus sizing.
Questions & Answers
Q.What is the key design philosophy behind Jordan’s new women’s apparel collection?
What is the key design philosophy behind Jordan’s new women’s apparel collection?
The collection’s style ethos focuses on function-first jumpsuit designs with a streetwear edge. It aims to deliver everyday items for women, providing a 'defiant transformation of archetypical clothing'.
Q.Where can customers purchase the Jordan Women’s Flight Utility Apparel Capsule Collection?
Where can customers purchase the Jordan Women’s Flight Utility Apparel Capsule Collection?
The collection is currently available at Her boutique in Hong Kong. Shoppers can also enjoy Jordan-themed drinks and treats from the Her cafe until March 31.
Q.What inspired the designs within this new capsule collection?
What inspired the designs within this new capsule collection?
The collection, including the new flight suit, draws inspiration from the Wings lines of Michael Jordan’s mid-80s flight. Traditional elements from his original flight suit are incorporated into pieces like the Bomber Jacket.
Q.Are the items in the collection available in a variety of sizes?
Are the items in the collection available in a variety of sizes?
Yes, all pieces in the capsule are designed to serve a range of body types. Most items are also offered in Asian fit and plus sizing.
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