Jollibee to open 15 more outlets in Singapore, eyes 150 in Indonesia
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The famous Philippine chicken joy is spreading its wings across Asia as home-grown fast-food chain Jollibee announced Friday its plans for expansion in Singapore and Indonesia.
Dennis Flores, Jollibee president and head of international business in Europe, Middle East, Asia and Australia, confirmed that 15 more outlets will be opened in Singapore in the next five years.
He also revealed the company’s long-term expansion plans in Indonesia.
“We’re looking at putting up no less than 150 stores in Indonesia over the next 10 years,” Flores told ABC-CBN News.
Jollibee opened its first outlet in Singapore in 2013 located at Lucky Plaza, a known hub for overseas Filipino workers. Flores said, a 6th outlet will open at Jurong East in April 2018.
He said the growing number of Singaporean patrons is proof that “Jollibee’s offerings have greatly appealed to the taste buds of the locals.”
Aside from Indonesia and Singapore, Jollibee is looking into growing its international store network in Malaysia and Macau.
Questions & Answers
Q.How many new Jollibee outlets are planned for Singapore, and over what timeframe?
How many new Jollibee outlets are planned for Singapore, and over what timeframe?
Jollibee plans to open 15 additional outlets in Singapore within the next five years. This expansion is part of the company's broader growth strategy across Asia, focusing on key markets like Singapore and Indonesia.
Q.What is Jollibee's long-term expansion target for Indonesia?
What is Jollibee's long-term expansion target for Indonesia?
Jollibee aims to establish a significant presence in Indonesia by opening at least 150 stores over the next 10 years. This ambitious plan was confirmed by Dennis Flores, the president and head of international business.
Q.When did Jollibee first open a store in Singapore, and where was it located?
When did Jollibee first open a store in Singapore, and where was it located?
Jollibee's inaugural outlet in Singapore opened in 2013. This first store was situated in Lucky Plaza, a well-known area particularly popular among overseas Filipino workers.
Q.Besides Singapore and Indonesia, which other markets is Jollibee considering for international expansion?
Besides Singapore and Indonesia, which other markets is Jollibee considering for international expansion?
Beyond its expansion efforts in Singapore and Indonesia, Jollibee is also actively exploring opportunities to grow its international store network in Malaysia and Macau. These markets are part of its broader Asian strategy.
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