Johnnie Walker Manila pop up opens
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Scotch whisky brand Johnnie Walker has opened a pop-up store in Bonifacio Global City. The first Johnnie Walker pop up in the Philippines, it follows permanent Johnnie Walker Houses in cities including Singapore, Beijing, Chengdu, Shanghai and Seoul.
Like the Houses, the Johnnie Walker Manila pop up is designed to immerse customers in the history, provenance, and pioneering spirit of the brand, resembling part lifestyle space and part museum and showcasing the brand’s heritage.
The Johnnie Walker Manila pop up is located at Burgos Park. Centrestage inside is a ‘highball bar’ where guests can order various Johnnie Walker vintages, blends and cocktails.
The space doubles as an event space, hosting ‘Johnnie Weekends’ for fans of the brand and exhibitions or shows by photographers, musicians and other artists, guest appearances by celebrated cocktail specialists, and even quiz nights.
The Johnnie Walker Manila pop up is open from 5pm to 2am on Tuesday through Saturday until October 25, before it is relocated to other locations in Metro Manila, including Greenbelt 3 from November 18 to December 28.
A more permanent Johnnie Walker House is under consideration for Manila.
Questions & Answers
Q.What is the purpose of the Johnnie Walker pop-up store in Manila?
What is the purpose of the Johnnie Walker pop-up store in Manila?
The pop-up aims to immerse customers in the history, provenance, and pioneering spirit of the Johnnie Walker brand. It combines elements of a lifestyle space and a museum to show the brand's heritage.
Q.What kind of events or activities are hosted at the Johnnie Walker pop-up?
What kind of events or activities are hosted at the Johnnie Walker pop-up?
The pop-up hosts 'Johnnie Weekends' and features exhibitions by artists, musicians, and photographers. It also includes guest appearances by cocktail specialists and organises quiz nights for visitors.
Q.When will the Johnnie Walker Manila pop-up close at its current location and where will it move next?
When will the Johnnie Walker Manila pop-up close at its current location and where will it move next?
The pop-up at Burgos Park closes on October 25. It will then relocate to other Metro Manila locations, with Greenbelt 3 being the next confirmed spot from November 18 to December 28.
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