John Herrera made debut in the Philippines
In this article (4)
Fashion designer John Herrera has opened his first boutique in the Philippines, at Shangri-La Plaza mall.
Executive VP and GM of the mall Lala Fojas said: “We are very happy to have John open his home in the Philippines with us. It is an honor…You can always assure yourself that you will have a unique, one-of-a-kind piece and Shangri-La is very much a prime mover when it comes to art and culture.”
Herrera, who has professed a profound fondness for Shangri-La Plaza, noted: “Before, the Philippines was very centered around made-to-order, made-to-measure clothes but then I saw a trend wherein foreign companies are coming here, creating off-the-rack bridal collections (and selling them) and I realized that it’s perfect for my business now to do both things – to make clothes and sell them in London and in the Philippines because both businesses have become aligned now. I couldn’t pass it up.”
The London-based designer is best known for evening and bridal wear.
Questions & Answers
Q.What is the primary focus of John Herrera's fashion designs?
What is the primary focus of John Herrera's fashion designs?
The London-based designer is best known for creating evening wear and bridal collections. He has identified a trend in the Philippines for off-the-rack bridal collections, which aligns with his business model there and in London.
Q.Why did John Herrera decide to open a boutique in the Philippines now?
Why did John Herrera decide to open a boutique in the Philippines now?
Herrera observed a trend of foreign companies selling off-the-rack bridal collections in the Philippines. He realised this market alignment with his London business made it a perfect time to offer both bespoke and ready-to-wear pieces.
Q.Where exactly in the Philippines has John Herrera's new boutique opened?
Where exactly in the Philippines has John Herrera's new boutique opened?
His first boutique in the Philippines is located within the Shangri-La Plaza mall. Lala Fojas, Executive VP and GM of the mall, expressed happiness about Herrera's new venture there.
Reader pulse
Is Herrera's dual market strategy wise?
22,253 votes so far